Web Site Design Specialists

Youve’ had your site up for years, and you still love the design, but is it achieving the results you want? Probably not. Sure it may look great (or not), but when was the last time you added any fresh and/or relative content about your product or service to your web site. I’m not talking general updates or maintenance either. Chances are if you have not moved to a new web site in the last year, it’s outdated. In the rapidly changing world of the Internet, it’s vital to keep your information fresh, as your web site is the face of your brand and company on the web. Content is King. If your web site is sitting there, getting stale, with outdated information, it can actually work against you within the search engine rankings. The days of traditional web sites are long behind us and the recent trend is to build web sites on a platform. The platform of choice by Keystone Media is WordPress. Cosmetically we can design the front end to look as elegant, professional, bright, subtle, or loud as you like. The important part of this entire build on a platform is the back end. The back end of a WordPress site contains the wiring of a blog. What that means is like a blog, when you add content, make a change, or modify it, it automatically pings (or contacts) the search engines. Hey over here,yeah me, the web site. I have been recently updated, come check me out!

WordPress Blog Platform

In addition, this format is out-of-the-box search engine ready, including automatic URL structuring when you create new pages, easy social bookmarking, scalability through plugins (easy user install to add videos, eCommerce, multiple contact forms, etc), lead collection data, and the very best part of all (drum roll please), a handy dandy simple to use admin interface that either the designer or end user can log into to make changes. If you can use Microsoft Word, you can edit your web site. No programming skills needed. So, good bye traditional, non-automatic, antiquated web sites and hello platform web sites!