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	<title>San Diego Web Site Design and Web Development &#124; Keystone Media &#187; Search Engine Optimization</title>
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	<link>http://www.keystonemedia.biz</link>
	<description>Keystone Media is a web technology consulting agency specializing in web design, web development, web analytics, social media marketing, pay per click management, and search engine optimization.</description>
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		<title>SEO Challenges of Restructuring a Site</title>
		<link>http://www.keystonemedia.biz/2009/06/12/seo-challenges-of-restructuring-a-site/</link>
		<comments>http://www.keystonemedia.biz/2009/06/12/seo-challenges-of-restructuring-a-site/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 23:14:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search engine optimization help]]></category>
		<category><![CDATA[search engine ready web sites]]></category>
		<category><![CDATA[seo help]]></category>
		<category><![CDATA[seo tips]]></category>
		<category><![CDATA[using seo when building a new web site]]></category>

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		<description><![CDATA[By Eric Enge, Search Engine Watch
Restructuring a site can present some major SEO challenges. It&#8217;s one thing to make simple changes, where a page on the new site corresponds exactly to every page on your old site. But it&#8217;s much tougher when you&#8217;re making more fundamental changes to the layout, organization, and content of your [...]]]></description>
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		<title>SEO Expectations and Commitments</title>
		<link>http://www.keystonemedia.biz/2009/06/10/seo-expectations-and-commitments/</link>
		<comments>http://www.keystonemedia.biz/2009/06/10/seo-expectations-and-commitments/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 01:26:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search optimization tips]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo help]]></category>
		<category><![CDATA[seo mistakes]]></category>
		<category><![CDATA[seo tips]]></category>

		<guid isPermaLink="false">http://www.keystonemedia.biz/?p=593</guid>
		<description><![CDATA[By Steve Haar, Search Engine Watch
I started a hunt last week. I am looking for a good Search Engine Optimization (SEO) book to give to those decision-makers who will never actually do SEO, but who cut the check or approve the time spent for SEO. I haven&#8217;t found it yet&#8230;but I just started.
Too often, I [...]]]></description>
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		<title>A Blog Can Help Your Business Even if You Don&#8217;t &#8220;Blog&#8221;</title>
		<link>http://www.keystonemedia.biz/2009/06/09/a-blog-can-help-your-business-even-if-you-dont-blog/</link>
		<comments>http://www.keystonemedia.biz/2009/06/09/a-blog-can-help-your-business-even-if-you-dont-blog/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 07:57:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs for Business]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[business blogs]]></category>
		<category><![CDATA[enterprise blogging]]></category>
		<category><![CDATA[enterprise social media]]></category>

		<guid isPermaLink="false">http://www.keystonemedia.biz/?p=590</guid>
		<description><![CDATA[By Jennifer Kyrnin
One of the most common complaints that new writers have about weblogs or blogs is that they are too personal or informal. But it is very possible to have a business and still use a weblog to get more promotion, more pageviews, and more customers.
Why Blog for Promotion?
Blogging is very popular right now. [...]]]></description>
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		<title>Top 10 Search Engine Optimization Mistakes</title>
		<link>http://www.keystonemedia.biz/2009/05/15/top-10-search-engine-optimization-mistakes/</link>
		<comments>http://www.keystonemedia.biz/2009/05/15/top-10-search-engine-optimization-mistakes/#comments</comments>
		<pubDate>Fri, 15 May 2009 19:41:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search optimization tips]]></category>
		<category><![CDATA[seo help]]></category>
		<category><![CDATA[seo mistakes]]></category>
		<category><![CDATA[top search engine optimization errors]]></category>

		<guid isPermaLink="false">http://keystonemedia.biz/?p=82</guid>
		<description><![CDATA[Search Engine Optimization has two key pillars &#8211; off-site optimization and on-site optimization. Off-site optimization focuses on building up keyword-rich links to your website from other sites.
&#8220;On-site optimization, on the other hand, ensures that website coding is as efficient as possible for search engines and maximises click-through rates from search engine results. This report focuses [...]]]></description>
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		<title>Effective Web Design, Look Beyond Aesthetics</title>
		<link>http://www.keystonemedia.biz/2009/05/10/effective-web-design-look-beyond-aesthetics/</link>
		<comments>http://www.keystonemedia.biz/2009/05/10/effective-web-design-look-beyond-aesthetics/#comments</comments>
		<pubDate>Sun, 10 May 2009 10:36:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Web Design Latest News]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[aesthetics of web site]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web site design]]></category>
		<category><![CDATA[website look]]></category>

		<guid isPermaLink="false">http://keystonemedia.biz/?p=269</guid>
		<description><![CDATA[If I mention the word design it&#8217;s likely to call up images of creative graphics, artistic layouts, and decorative aesthetics. But is that what design is all about? Are all those fanciful wows necessary to have a successful web design? While design certainly takes aesthetics into account it is just as concerned with the functionality [...]]]></description>
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		<title>Guidelines to Improving Your Organic Ranking</title>
		<link>http://www.keystonemedia.biz/2009/05/08/guidelines-to-improving-your-organic-ranking/</link>
		<comments>http://www.keystonemedia.biz/2009/05/08/guidelines-to-improving-your-organic-ranking/#comments</comments>
		<pubDate>Fri, 08 May 2009 05:26:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[improve organic rankings]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo help]]></category>
		<category><![CDATA[seo tips]]></category>

		<guid isPermaLink="false">http://keystonemedia.biz/?p=30</guid>
		<description><![CDATA[
Age of web site
Length of time domain has been registered
Age of content
Regularity with which new content is added
Age of link and reputation of linking site
Uniqueness of content
Related terms used in content (the terms the search engine associates as being related to the main content of the page)
Citations and research sources (indicating the content is of [...]]]></description>
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		<title>Content is King on the Web</title>
		<link>http://www.keystonemedia.biz/2009/04/08/content-is-king-on-the-web/</link>
		<comments>http://www.keystonemedia.biz/2009/04/08/content-is-king-on-the-web/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 19:37:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[creating quality content]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://keystonemedia.biz/?p=78</guid>
		<description><![CDATA[Without content there is no web site and any good site developer will tell you developing and maintaining informative, compelling, and valuable content can be one of the hardest parts of creating a web site.
Put another way, focusing on just site design is like having brand-new designer luggage “ it may be great looking and [...]]]></description>
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