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	<title>San Diego Web Site Design and Web Development &#124; Keystone Media</title>
	<link>http://www.keystonemedia.biz</link>
	<description>Keystone Media is a web technology consulting agency specializing in web design, web development, web analytics, social media marketing, pay per click management, and search engine optimization.</description>
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		<title>BarHero.com</title>
		<description><![CDATA[
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		<link>http://www.keystonemedia.biz/2010/04/17/barhero-com/</link>
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		<title>A Social Media Strategy Checklist</title>
		<description><![CDATA[By Sean Carton
Why should you spend your ad dollars on social media?
That might seem like a silly question, given that everyone seems to be shifting ad budgets to hop on the social media bandwagon. But if you aren&#8217;t asking it, you&#8217;re asking for disaster. And if you can&#8217;t answer the question with a comprehensive, strategic [...]]]></description>
		<link>http://www.keystonemedia.biz/2009/12/06/a-social-media-strategy-checklist/</link>
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		<title>The Key To Developing A Social Media Strategy</title>
		<description><![CDATA[By Jason Falls

Social media is starting to take hold with brands, companies and organizations everywhere. While there are still stragglers, and it is probably incorrect to say most companies are getting with the program, a good number of them are. What we’re seeing in these organizations is a maturation process. Brands are done testing the [...]]]></description>
		<link>http://www.keystonemedia.biz/2009/12/06/the-key-to-developing-a-social-media-strategy/</link>
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		<title>The Brain Trusts</title>
		<description><![CDATA[
]]></description>
		<link>http://www.keystonemedia.biz/2009/12/05/the-brain-trusts/</link>
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		<title>Urban Tree &amp; Landscape</title>
		<description><![CDATA[
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		<link>http://www.keystonemedia.biz/2009/09/20/urban-tree-landscape/</link>
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		<title>Build Link Popularity</title>
		<description><![CDATA[By Aaron Wall and Andy Hagans.
Link Building&#8230; Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it&#8217;s still the trump card for higher rankings.
Many of us have been hoping that it would go away. In Brett Tabke&#8217;s 5/18 Robots.txt entry, he echoed a sentiment that many, many webmasters hold on to as a hope:
What happens to [...]]]></description>
		<link>http://www.keystonemedia.biz/2009/09/20/build-link-popularity/</link>
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		<title>Link Building Tips</title>
		<description><![CDATA[Building Link Popularity is a great way to help your site gain competitive PageRank (PR). Links from other sites also send direct visitors to your site. A little care in developing links will go a long way in getting your site ranked high in Search Engines.
In this article:
PageRank of the linking page.
Total number of links [...]]]></description>
		<link>http://www.keystonemedia.biz/2009/08/28/link-building-tips/</link>
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		<title>Five Link Building Strategies That Work</title>
		<description><![CDATA[by Brian Clark
We&#8217;ve seen that the real secret to SEO Copywriting 2.0 is creating compelling content that naturally attracts links, rather than begging for links to our keyword-stuffed web page. In other words, SEO copywriting is now all about response-oriented copy concepts and words that ultimately result in a favorable action from the reader.
Since the [...]]]></description>
		<link>http://www.keystonemedia.biz/2009/06/15/five-link-building-strategies-that-work/</link>
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		<title>SEO Challenges of Restructuring a Site</title>
		<description><![CDATA[By Eric Enge, Search Engine Watch
Restructuring a site can present some major SEO challenges. It&#8217;s one thing to make simple changes, where a page on the new site corresponds exactly to every page on your old site. But it&#8217;s much tougher when you&#8217;re making more fundamental changes to the layout, organization, and content of your [...]]]></description>
		<link>http://www.keystonemedia.biz/2009/06/12/seo-challenges-of-restructuring-a-site/</link>
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		<title>A Convenient Truth: To Link Builders With Love</title>
		<description><![CDATA[By Sage Lewis, Search Engine Watch
There&#8217;s no doubt link building is a win-win. The only way to acquire relevant and meaningful links is to provide some value to the Internet community.
The value may come in the form of information and entertainment. Visitors may find value in unique positioning that makes a Web site stand out [...]]]></description>
		<link>http://www.keystonemedia.biz/2009/06/12/a-convenient-truth-to-link-builders-with-love/</link>
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