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	<title>San Diego Web Site Design and Web Development &#124; Keystone Media &#187; social media for business</title>
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		<title>A Social Media Strategy Checklist</title>
		<link>http://www.keystonemedia.biz/2009/12/06/a-social-media-strategy-checklist/</link>
		<comments>http://www.keystonemedia.biz/2009/12/06/a-social-media-strategy-checklist/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 23:23:21 +0000</pubDate>
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				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media for business]]></category>
		<category><![CDATA[social media help]]></category>
		<category><![CDATA[social media strategy]]></category>

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		<description><![CDATA[By Sean Carton
Why should you spend your ad dollars on social media?
That might seem like a silly question, given that everyone seems to be shifting ad budgets to hop on the social media bandwagon. But if you aren&#8217;t asking it, you&#8217;re asking for disaster. And if you can&#8217;t answer the question with a comprehensive, strategic [...]]]></description>
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